An integrated framework for mobile payment in Pakistan: drivers, barriers, and facilitators of usage behavior
نویسندگان
چکیده
The research aims to investigate the impact of theoretical drivers, facilitators, and barriers on intention adopt m-payment. It further examines m-payment usage behavior. Partial least squares structural equation modeling was used based a suitable sample 408 participants in Karachi, Pakistan. findings contribute greater understanding factors that influence customer decision-making and, as result, adoption mobile payment Instead relying single theory, performed study presents an inclusive strategy for researchers by combining three recognized theories connected technology acceptance. This is conducted limited number survey should be also internationally obtain more comprehensive results; it could beneficial determine preferences toward systems other nations. Limited literature found argued its user behavior Pakistani context. Moreover, no studies were reflected discussed barriers, facilitators
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ژورنال
عنوان ژورنال: Journal of Financial Services Marketing
سال: 2022
ISSN: ['1363-0539', '1479-1846']
DOI: https://doi.org/10.1057/s41264-022-00199-0